The new Seth Rogen film An American Pickle was produced by Sony Pictures and is now set to release on HBO Max. According to The Hollywood Reporter, the WarnerMedia streaming service acquired the worldwide rights to the comedy.
The film stars Rogen as Herschel Greenbaum, a struggling laborer who immigrates to America in 1920 with dreams of building a better life for his beloved family. One day, while working at his factory job, he falls into a vat of pickles and is brined for 100 years. The brine preserves him perfectly, and when he emerges in present-day Brooklyn, he finds that he hasn’t aged a day. But when he seeks out his family, he is troubled to learn that his only surviving relative is his great-grandson, Ben Greenbaum, also played by Rogen, a mild-mannered computer coder whom Herschel can’t even begin to understand.
Before the coronavirus crisis, Sony was eyeing a release later this year for the film, but those plans have since changed. Much of the entertainment industry has been affected by the crisis, including many studios’ distribution models. While many studios, such as Disney and Warner Bros., have pushed back tentpole releases, other projects have been moved to digital releases.
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Sony released a statement that they are committed to their theatrical distribution model, but this move stands to serve as a cash infusion for the studio. However, Sony is not the only one benefiting from this deal as it leaves HBO Max with an original A-list comedy to entice fans to purchase the service.
HBO Max CCO Kevin Reilly made a statement on the acquisition.
“HBO Max is in the market for motion pictures that stand out. And An American Pickle does stand out, with Seth in this wonderfully original, funny and heartfelt film that we look forward to debuting this summer,” Reilly said.
Are you excited to see Seth Rogen in An American Pickle? Are you going to buy HBO Max when it releases May 27? Let us know in the comments below!
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